01 / Diagnostic
Two to three weeks, fixed.
I look at the brand, the creative operation, and what is stopping the work from getting good. It ends with a written point of view and a plan you can run. You can stop there and still be ahead.
Hire / Availability
A creative leader who also ships the product.
I decide what good is, and I build the thing that makes it happen more than once. Fifteen years running brand and creative teams. Two products shipped solo since.
From 800 € a day plus VAT. Project pricing on request. The first call is free.
What I have run
At Miro, every idea was vetted before money went in, against a $10M production budget. At Smartly I built the studio from nobody to twenty specialists across six cities, and co-wrote the testing framework that told us which work was actually working. At tactical, 40 creatives through four discipline leads, and the reviews that pushed work from technically clean to strategic.
That is the job. Decide what good is, then build the thing that makes it happen again.
The cases are on Work.
Ways to work together
01 — 0502 / Build
Prototype in a week. Product in three to six.
The positioning, the product, the emails and the launch, run as one job instead of four handoffs. Norte was built this way and it is live on iOS with paying subscribers. I work inside your team, or I bring the parts it does not have.
03 / Fractional
One to four days a week.
I run the brand and the creative function while you work out who owns it permanently. I built the studio at Smartly from nobody to twenty specialists across six cities. What I leave behind is a team that can run it and a system that holds.
04 / Advisory
A standing hour, twice a month.
Positioning, briefs, hiring, and the work before it ships. At tactical I ran the creative reviews that pushed work from technically clean to strategic, and coached the discipline leads who were managing for the first time. This is that, on a schedule.
05 / Full time
Head of Brand. Head of Creative. VP Creative.
The seat I held at Miro and at Smartly.io. Brand, creative, and the operation underneath it, with the team that makes it. Write to me and we will talk about terms.
Straight answers
- How much does it cost?
- From 800 € a day plus VAT, or project pricing on request. Scope decides the shape and I quote it after the first call. That call is free.
- How fast can you ship?
- A prototype lands in about a week when the brief is clear. A launched product with the brand around it runs three to six weeks, depending on scope. The brand and the product move together instead of in sequence, which is where the time usually goes.
- What is the minimum commitment?
- One day. Most engagements run weeks or months. A diagnostic is two to three weeks, fixed.
- Do you make the work, or direct it?
- Both. I came up through video and motion, and I have led forty creatives through four discipline leads. I still make work myself, with AI or without it, and I hold the gate on what goes out.
- Where are you based and how do we work together?
- Madrid, CET. Remote worldwide, and I overlap with US East hours. Spanish and English. I travel for a kickoff and for workshops when it helps.
Getting in touch
Tell me the company, the problem, and the timeline. Three lines is enough. I answer every serious note.