01 / Full time
Creative strategy, production and brand leadership.
The seat I held at Miro and at Smartly.io. Brand, creative, and the operation underneath it, with the team that makes it. Write to me and we will talk about terms.
Hire / Availability
A creative leader who also ships the product.
I decide what good is, and I build the thing that makes it happen more than once. Fifteen years running brand and creative teams. Two products shipped solo since.
What I have run
At Miro, every idea was vetted before money went in, against a $10M production budget. At Smartly I built the studio from nobody to twenty specialists across six cities, and co-wrote the testing framework that told us which work was actually working. At tactical, 40 creatives through four discipline leads, and the reviews that pushed work from technically clean to strategic.
That is the job. Decide what good is, then build the thing that makes it happen again.
The cases are on Work.
Ways to work together
01 — 0202 / Fractional
One to four days a week.
I run the brand and the creative function while you work out who owns it permanently. I built the studio at Smartly from nobody to twenty specialists across six cities. What I leave behind is a team that can run it and a system that holds.
Straight answers
- How much does it cost?
- Day rate or project pricing, depending on scope. I quote it after the first call. That call is free.
- What is the minimum commitment?
- One day. Most engagements run weeks or months.
- Do you make the work, or direct it?
- Both. I came up through video and motion, and I have led forty creatives through four discipline leads. I still make work myself, with AI or without it, and I hold the gate on what goes out.
- Where are you based and how do we work together?
- Madrid, CET. Remote worldwide, and I overlap with US East hours. Spanish and English. I travel for a kickoff and for workshops when it helps.
Getting in touch
Tell me the company, the problem, and the timeline. Three lines is enough. I answer every serious note.