01 / Full time
Head of Brand. Creative Director. VP Creative.
The role I have held before, at Miro and at Smartly.io. Brand, creative, and the operation underneath it, owned end to end, with the team that makes it.
Hire / Availability
A creative leader who also ships the product.
I have run brand and creative at Miro and built the global creative studio at Smartly.io. I now design, build, and ship products on my own. Norte is live on iOS. Debtox is in beta. The thinking is real because the products are real.
- Years
- Fifteen in brand and creative leadership
- Led at
- Miro · Smartly.io · agencies in between
- Built
- Norte, live on iOS · Debtox, in beta
- Base
- Madrid, CET, overlap with US East
- Languages
- Spanish · English
Ways to work together
01 — 0402 / Fractional
One to three days a week.
For companies that need a senior brand lead now and a full-time hire later. I run the brand, direct the work, and leave a system your team can operate without me.
03 / Diagnostic
Two to three weeks, fixed price.
A short paid look at the brand, the creative operation, and what is blocking the work. It ends with a written point of view and a plan. You can stop there and still be ahead.
04 / Advisory
A standing hour, twice a month.
For founders and creative leads who need someone who has done it to pressure-test positioning, briefs, hiring, and the work before it ships.
What I take on
Positioning that a company can actually run on. Brand systems that survive contact with a real team. Creative direction on campaigns, film, and product. Creative operations, so good work stops depending on who happens to be in the room. And the build itself, when the fastest way to prove an idea is to ship it.
Getting in touch
Tell me the company, the problem, and the timeline. Three lines is enough. I answer every serious note.