Head of Creative Services at Creatively Squared

Wrote the creative strategy and briefs that helped consumer brands move from brand films to creator content: 100+ assets a month across Meta, TikTok, and Google, for Mars brands, Innocent and SheaMoisture. Whiskas 5× purchase intent; Vaseline +137% CTR.

Production across recognizable consumer brands, SheaMoisture, Innocent, Anessa, Little Victories, Zesty Paws, briefed and shipped at volume with a global creator network.

Creatively Squared, 2024 — 2025, LEADERSHIP

Head of Creative Services, Creatively Squared.

Proof

• —Wrote the creative strategy and briefs for Mars brands including Whiskas, Sheba, Greenies, Cesar and Pedigree, and led Innocent’s creator work from brief to delivery in the Netherlands and other European markets.
• —Led high-volume creative production for consumer brands, 100+ assets a month, up to 300+ at peak, across Meta, TikTok, and Google.
• —Whiskas, 5× purchase intent. Vaseline, +137% CTR.
• —Built rapid iteration workflows with AI connecting creative production to performance data.