Creative Director, Production at Miro
Led brand and campaign production end to end through Miro's run from 20M to 50M users, as it repositioned from online whiteboard to the place modern work happens. Owned a $10M+ annual budget across digital, OOH, paid social, CRM, and content, on the path to a $17.5B valuation.
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Miro Marketing, 2022 Year in Review.
Role
CREATIVE DIRECTOR, PRODUCTION
Scope
Brand and campaign production
Team
6 to 10, plus freelance producers
Year
2021 to 2023
The what
Brand and campaign production at Miro through the run from 20M to 50M users, as it repositioned from a collaboration tool to the place modern work happens.
The why
Miro was scaling faster than its brand. The job was to make it the first thing people reach for at work, not just an online whiteboard, and to hold that one idea together across every channel under hypergrowth pressure.
The how
Grew the team from 6 to 10 designers and led full-time and freelance producers. Ran the international bidding process for large launches, campaigns, and events, where six motion designers shipped hundreds of assets per event, with me animating alongside them. Built a gated production workflow, so every idea was right before money went into producing it.
Proof
- Contributed to the run from 20M to 50M users, on the path to a $17.5B valuation.
- A $10M+ annual production budget across digital, OOH, paid social, CRM, and content.
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