Fractional creative lead for NordPass

Six months as fractional creative director for NordPass, from social production to a flagship passkey explainer. Ran the international bidding across three production houses and directed the brand film, NordPass's best-performing campaign of 2024.

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NordPass brand film, 2024.

NordPass, 2024, LEADERSHIP

Creative direction and production, NordPass.

Proof

  • — Six months embedded with the NordPass marketing team as a fractional creative director, across social production, a flagship passkey explainer, and the 2024 brand film. Ran regular 1-1s with their in-house creative team alongside the production work.
  • Led the passkey explainer end to end: art direction, weekly production leadership, sound design hire.
  • Brand film: presented five production houses, ran the pitch across the three shortlisted, and directed through the shoot in Slovenia and the edit. NordPass's best-performing campaign of 2024.