Global Head of Creative Studio at Smartly.io
Built the creative studio from zero to 20+ specialists across six cities, shipping some of the best-performing ads myself before scaling the team that took over. Co-wrote the creative testing framework that put data and creativity in the same room, still used by global brands, and turned the company creative-first behind a €200M round.
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Smartly Creative Studio Showreel, 2021.
Smartly.io, 2016 — 2021, LEADERSHIP
Global Head of Creative Studio, Smartly.io.
Proof
- Built the creative studio from zero to 20+ specialists across six cities. Hired, structured, and developed a high-talent-density team.
- Many of the studio’s best-performing ads started as my strategy, including Spotify’s Listen at Home ads during lockdown and the ideas for ThirdLove, which I also animated.
- Co-created the industry-recognized Creative Testing Playbook, adopted by global brands.
- KLM, +12pt ad recall. Two Storyteller Awards, Sephora and Hopper, Cannes Lions 2019.
- Key contribution to the company re-positioning behind a €200M round.
- Uber Eats, +54% ROAS across five markets
- Uber Freight, cost-per-click down 43%
- TUI, cost-per-purchase down 36%