Global Head of Creative Studio at Smartly.io

Built the creative studio from zero to 20+ specialists across six cities, shipping some of the best-performing ads myself before scaling the team that took over. Co-wrote the creative testing framework that put data and creativity in the same room, still used by global brands, and turned the company creative-first behind a €200M round.

Smartly Creative Studio Showreel, 2021.

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Smartly Creative Studio Showreel, 2021.

Smartly.io, 2016 — 2021, LEADERSHIP

Global Head of Creative Studio, Smartly.io.

Proof

• —Built the creative studio from zero to 20+ specialists across six cities. Hired, structured, and developed a high-talent-density team.
• —Co-created the industry-recognized Creative Testing Playbook, adopted by global brands.
• —UberEats, −43% CTR and +54% ROAS. Spotify, −20% CPA. KLM, +12pt ad recall. Two Storyteller Awards, Sephora and Hopper, Cannes Lions 2019.
• —Key contribution to the company re-positioning behind a €200M round.